My interest in business trade marks might have started while I was doing my 12th grade in high school(Pre Degree). Although mostly limited to Indian trade marks, I used to derive some sort of fun or enthusiasm in bisecting the trade marks to find out what is hidden in them. As years passed it increased but limited to Indian scenario since the country was not opened up. With my arrival in Qatar in mid 1984 where almost everything was imported from the rest of the world, it was a feast for my interest in trade marks hunger! I still remember the great fun I used to have in this field in quizzing with my good friends D Souza, Jomy and late Prakash. Thank God my interest in trade marks and captions and slogans in business still continues unbated at my 72 !
A trade mark is essentially a recognizable sign, design or expression. It is a type of intellectual property which defines a product or service of a particular source of business organization. If you think that this subject is a drab or lifeless topic you are far from it. I am not going to explain here how we can have registered trade marks for our products legally but how we have reached to the level of identifying a product for its popularity or quality seeing a trade mark! How it evolved to what it is today from Mesopotamian days in 3500 BC.
What ancient history says...
In 1200 in Britain, massive frauds on quality of bread baked was rampant. In order to stop or at least control such frauds, in 1266 King Hay III of England passed a trade law which is considered to be the first of its kind in the world. The law insisted that all bread makers to place a mark on the bread they produced and sold so that on quality issues they can be traced and punished! In 1363 silversmiths were required to mark their wares. Soon after in 1400 every printer of books had to put their markings. In 1862 England passed 'the Merchandise Marks Act' to be followed with comprehensive laws on the subject in 1905.
Cadbury, the famous confectionary maker in the world could trade mark its famous purple colour till 2013.But thereafter it couldn't because their rival Nestle objected. You will remember Usain Bolt , the famous runner who beat a lot of records. He had trademarked his signature lightning bolt victory gesture as above!!