It is so popular that Govt of Kerala in its official emblem since inception features two elephants prominently to this day!
During my school days, when Kochi was a small town , sighting a tamed elephant on the road was so common ! Now the authorites have changed the law as they can be transported only by truck.Another matter is that only in Kerala , tamed elephants are ornamented- caparisoned with golden coloured nettipattom during the festivals.Elephant pageantry which is an unusual display is an important part of temple worship. There are hundreds of such festivals in Kerala each year but the festival which is most famous and colourful is one at Trissur.
All is not well of this story.....
Courtesy: Photos are from Kerala Tourism except the last one which is clicked by me.