Happy new year to all my readers .... worldwide! Let me kick off the new edition of the new year with a hardly known historical fact about India.
It is a fact that in spite of our resources and local demand, India doesn't make a lot of consumer goods of Indian origin.Most of the FMCG items we manufacture and use are international brands though made in India. But steadily the scenario is getting changed I notice, but next ten years India could change the current speed of it,I am sure.
In the field of cosmetics and perfumes now we are nowhere though the consumption rate has gone high.Parisian brands are the most sought after here too for those who can afford it.I have read somewhere that the famous Indian brand in that field 'Lakme' was started by Tata's Unilever at the request of our first Prime Minister Nehru to JRD Tata to go for an Indian brand which our women could afford.JRD earnestly took the request, ending up in the creation of the brand 'Lakme'.But many of us may not be aware that 'Lakme' is a French rendition of the Sanskrit word 'Lakshmi' who is the Goddess of wealth and beauty in Hinduism. Though Lakme created in 1952 has become a premier brand in India and even exported to 70 countries or so, now House of Tatas represent and just distribute a lot of imported international brands in India through their enterprise Tata Luxury even online! May be good for the organization for profits but definitely not for the country. Just an observation and nothing more since, I am not an expert in the field. It is comparable to our computer hardware field where our own brands are much less, though we claim ourselves to be software giants!
But here I am to share a hardly known information among us that India has one of the richest history in own fragrances and perfumes which is yet to be commercially tapped.Here I am writing about Agarwood or Aloes or Oud, a fragrance of Indian origin that mastered the fragrance world since 1400 BC about which shamefully I came to know first from Arabs only, while in Qatar.